Digital Transformation Assessment

There are 34 questions in this survey.

Shifting information consumption trends and delivery channels have radically changed the media landscape, bringing many traditional publishers to the brink of extinction. As a result, they are pursuing new strategies and digital business models like never before, adopting new approaches to audience engagement and information delivery, as well as the technologies and processes to support it all.

Frost & Sullivan research indicates that media organizations that score high in four areas can expect to achieve substantial benefits:

• More quickly and easily adapt print and web products to mobile channels
• Grow audiences and provide more value to their advertisers
• Rapidly experiment and develop applications in an iterative, low-risk manner
• Transform more of the information they own and collect into new products and revenue streams
• Successfully apply emerging business models to create sustainable profitability
• Leverage social media in product design, editorial, brand awareness and extension

This Digital Transformation Assessment, brought to you by Frost & Sullivan and MarkLogic, will help you achieve 3 important goals:

1. Understand how you compare to best practices in four areas critical to growing a digital revenue stream: strategy, expertise, process, and tools.

2. Help us develop data around how your peers are performing – data we can share with you to give you an even deeper view of your strengths and weaknesses.

3. Together with insight from MarkLogic, it’s designed to act as a compass, providing guidance and direction for digital transformation.

Completing the assessment will take about 10-15 minutes. At the end, your company will be positioned on a quadrant relative to digital transformation and will receive some extremely valuable insight about how to improve. It's yours, complimentary from MarkLogic. The information you share is confidential and will not be shared with any other participants.

Thank you for your time. Let’s begin….

A note on privacy
This survey is anonymous.
The record kept of your survey responses does not contain any identifying information about you unless a specific question in the survey has asked for this. If you have responded to a survey that used an identifying token to allow you to access the survey, you can rest assured that the identifying token is not kept with your responses. It is managed in a separate database, and will only be updated to indicate that you have (or haven't) completed this survey. There is no way of matching identification tokens with survey responses in this survey.